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Next.jsSupabaseSEO/GEOSpain
Case Study

Website with SEO and GEO for a Hospitality Consultancy in Madrid

Hospitality consultancy · Spain
Live since May 2026
Hospitality consultancy in MadridHospitality · Recruitment

A hospitality and gastronomy recruitment consultancy in Madrid: staffing for restaurants and hotels, gastronomic advisory and restaurant opening support.

The brief was not "a website": it was a platform designed from day zero to capture Google searches and citations in AI assistants, with the operator's own editorial voice.

The Challenge
  • No digital platform of their own to showcase services or capture the sector's searches

  • A niche with established competitors already investing in SEO

  • The content had to sound like the business operator, not a generic consultancy template

  • Spanish legal compliance from the start (GDPR and LSSI)

  • The site had to be readable by AI assistants too, not just by Google

The Solution

Next.js + Supabase platform

20 static routes: service pages, consultancy, blog and legal pages, with a contact form and careful 301 redirects.

SEO from the design stage, not after

Keyword research with 16 prioritized keywords and 6 SERP analyses of the niche before writing a line: every page is born targeting a real search, with its own brief.

6 SEO/GEO content pieces

3 articles and 3 service pages with question-and-direct-answer structure and extractable FAQ, written with the operator's editorial angle.

8 JSON-LD schema types

Structured data for organization, person, services, articles, FAQ and breadcrumbs, among others, so search engines and assistants understand who she is and what she offers.

Ready for AI search

llms.txt, robots.txt open to AI crawlers, dynamic sitemap and security headers: a site citable by ChatGPT, Gemini and Perplexity, not just indexable by Google.

Technologies Used
Next.jsSupabaseJSON-LD schema (8 types)llms.txt + AI-ready robots.txtDynamic sitemap
Project Timeline
1

Phase 1

Research: 16 prioritized keywords and 6 SERP analyses of the niche

2

Phase 2

Architecture and build: 20 routes, contact form, GDPR/LSSI legal pages and 301s

3

Phase 3

Content: 6 SEO/GEO pieces with extractable FAQ and full schema

4

Phase 4

Launch: live since May 2026

What Was Built
20

static routes live

6

SEO/GEO content pieces published

8

JSON-LD schema types

16

prioritized keywords in the research

AI

llms.txt and AI crawlers enabled

GDPR

Spanish legal pages from day one

Does your website show up neither on Google nor on ChatGPT?

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