Unified Metrics Dashboard for Marketing Agency
Clica is a marketing and performance agency specialized in e-commerce. Certified partners of Meta, Google, Shopify and Tienda Nube, they manage paid media campaigns and email marketing for dozens of digital brands with combined ad budgets exceeding USD 100K monthly.
Their main challenge was the lack of real-time transparency with their clients. Generating reports manually consumed more than 20 hours weekly from the team, time they preferred to dedicate to campaign optimization and account growth.
Manual report generation for each client from multiple platforms (Google Ads, Meta Ads, Analytics)
Clients without real-time visibility into their metrics and ad spend ROI
20+ weekly hours of the team dedicated to reporting instead of campaign optimization
Data scattered across multiple tools: Google Sheets, ad platforms, CRM, e-commerce
Difficulty correlating ad spend with final e-commerce sales
Multi-Platform Integration
Automatic connection with Google Ads, Meta Ads, Google Analytics, Shopify and Tiendanube APIs. Hourly data extraction for real-time metrics.
Custom Dashboard per Client
Each client accesses their own dashboard with specific metrics: impressions, clicks, CTR, CPC, conversions, ROAS, sales and revenue.
Automated Reports
Automatic generation of weekly and monthly reports sent by email to each client with performance analysis and previous period comparisons.
Smart Alerts
Automatic notification system when key metrics (CPA, ROAS, CTR) exceed configured thresholds, positive or negative.
Data Consolidation
ETL that consolidates data from all sources into a centralized database, enabling historical analysis and advanced visualizations.
Weeks 1-3
Requirements analysis, architecture design, dashboard mockups and API integration definition
Weeks 4-8
Backend development with Python and FastAPI, integration with Google Ads, Meta Ads, Analytics and e-commerce APIs
Weeks 9-12
Frontend development with React, data visualization components, authentication system and per-client permissions
Weeks 13-14
Implementation of automated reporting system, smart alerts and email notifications
Weeks 15-16
Exhaustive testing with pilot clients, UI/UX adjustments, performance optimization, general launch and team training
This dashboard completely transformed the relationship with our clients. We used to spend 20+ hours a week generating reports manually, time we now invest in optimizing campaigns and growing accounts. Our clients now have 24/7 visibility into their metrics, which generated greater trust and significantly reduced ad-hoc report requests. The ROI was immediate: we freed up team time and improved client retention by 40%.
Mathias Schusterman
CEO
Clica
Reduction in manual reporting time
Improvement in client retention through transparency
Clients actively using the platform
Real-time access to metrics
Weekly hours freed up for the team
Increase in additional service upsell
Want a similar platform for your agency?
Contact us and we'll design a custom dashboard that integrates with your marketing tools
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