The best WhatsApp chatbots in Colombia
We compare the real options a Colombian business has today for putting a WhatsApp chatbot to work: what each one does, what it does not, and the price when they publish one. Includes Vozia, the chatbot we build, with that disclosed upfront.
Short answer
To sell over WhatsApp in Colombia today there are three paths: a low-cost, rule-based no-code tool; an AI platform that answers with whatever you load by hand; or an agent that connects to your system and answers with the real data, price, stock, order status. Which path pays off depends on that last part, not on the tool logo.
This piece compares real options, researched on each one own official site: Keybe, Botmaker, Whaticket, Callbell, Chatfuel and Cliengo. We also include Vozia, which is ours: we say so upfront, because publishing this comparison without disclosing that would be a disguised review.
What a chatbot needs to actually work as a sales chatbot
Answering FAQs is one thing. Selling is another.
Real-time price and stock
If it answers from an old list, it loses the sale in the first message. It needs to check the real data, not a catalog loaded once.
Building the order, not just answering
Asking what the customer needs, gathering their data, and leaving the order ready is different from answering a frequently asked question.
Knowing when to hand off to a person
A complaint, a special price, something it does not know: if it keeps answering on its own, customers notice. It has to escalate with full context.
Not getting worse over time
Every correction the team approves should improve the bot, not break an answer that already worked.
The real options in Colombia
Researched on each company's own official site on September 9, 2026. No invented prices.
| Chatbot | What it does | What it does not do, or limitation | Price |
|---|---|---|---|
| Keybe | An AI sales suite (Biky AI), CRM and digital catalog on top of WhatsApp Business; strong presence in Colombia, with clients in automotive and retail. | No published pricing: you have to book a demo. | Not published |
| Botmaker | Multichannel AI agents (WhatsApp, Instagram, voice) for higher-volume businesses, with CRM/ERP integration and official WhatsApp partner status. | Built for large-scale operations; no published price, demo only. | Not published |
| Whaticket | Centralizes WhatsApp, Instagram, Facebook and Telegram in one multi-agent inbox, with a bot (Wäbot) that can run on rules or AI. | No price on the homepage; you have to check its separate pricing page. | Not on the homepage |
| Callbell | A multi-agent inbox for WhatsApp, with published pricing on its site. | Full AI conversational bot is reserved for the custom Enterprise plan; the base plan ships rule-based automation (Advanced Bot Builder, extra). | From 15 per agent per month + WhatsApp credits from 54 per month |
| Chatfuel | Lead automation for WhatsApp and Instagram with AI-based qualification and 130+ CRM integrations. | No published pricing on its site. | Not published |
| Cliengo | An AI chatbot for web, WhatsApp, Instagram and Facebook in one inbox, focused on Latin America, with 3,000+ client companies. | No published price; offers a 14-day free trial. | Not published |
| Vozia (DuoTach) | Connects to the business system (real-time stock and price, order status, sending the invoice), learns from corrections the team approves with an automatic regression test, and hands off to a person by topic and schedule. | It is first-line support: it does not quote special cases or close deals on its own. | USD 1,800 fixed + from USD 200/mo |
A bit more detail on each, always with what can be verified on its own site.
Keybe
An AI-powered sales suite (its product is called Biky AI) built for commercial teams: CRM, digital catalog and funnels on top of WhatsApp Business. In Colombia it lists clients in the automotive sector (Chevrolet, Hyundai, Toyota, KIA dealer groups) and retail. No published pricing on its site.
Botmaker
A multichannel AI agent platform for enterprises, present in over 40 countries per its site and an official Meta WhatsApp Business Solution Provider. Aimed at higher-volume operations, with CRM, ERP and payment integrations. No public price; demo only.
Whaticket
Centralizes WhatsApp, Instagram, Facebook, TikTok and Telegram in one team inbox, with automatic conversation assignment and a bot that can run on rules or AI. Its site mentions over 4,500 clients. Pricing is not on the homepage.
Callbell
A multi-agent WhatsApp inbox with published pricing: the Chat Multiagente plan starts at 15 per agent per month, with WhatsApp billed separately through credits starting at 54 per month. Rule-based automation is an extra module (Advanced Bot Builder), and a full AI conversational bot is reserved for the Enterprise plan, quoted custom.
Chatfuel
Originally focused on lead automation: its qualification system (SAL) uses AI to match the customer tone and connects with 130+ CRM platforms. Offers Spanish and Portuguese support, but does not publish pricing on its site.
Cliengo
An AI chatbot focused on Latin America, with a single inbox for web, WhatsApp, Instagram and Facebook, bulk WhatsApp campaigns, and a copilot that summarizes conversations. States over 3,000 client companies. No published price; offers a 14-day free trial and a personalized demo.
Vozia, DuoTach's AI WhatsApp chatbot
Before we go on
Vozia is our product: it is built and sold by DuoTach, the company publishing this article. We include it in the comparison because it answers exactly what brings people to this page, but we would rather say so plainly than bury it among the other options.
Talks to the business system
Beyond a catalog, it connects to the real system: checks stock and price in real time, reports order status, and sends the invoice. It already works in production; each connection is quoted based on the system it integrates with.
Learns with your team's approval
It detects how your team corrects answers and proposes improvements. Nothing goes live without someone on your team approving it from a simple inbox.
A regression test before every change
Every learned improvement passes an automatic test against real cases from the business before it ships. If it breaks something that already worked, it does not go in.
Hands off to a person by topic and schedule
A sensitive complaint, a special price, or something it does not know: it passes the conversation to whoever should handle it, with full context, without the customer repeating anything.
The price is public, no hidden quote: USD 1,800 implementation, a fixed price paid in two milestone installments, plus a subscription from USD 200 per month with conversations included and no per-token charge.
What a WhatsApp chatbot costs in Colombia
In pesos, noting that every company here bills in US dollars.
| Type of solution | USD range | Reference in Colombian pesos (COP) |
|---|---|---|
| Basic no-code, no integrations | USD 0 – 500 per month | $0 – 2 million per month, approx. |
| Custom with integrations | USD 1,000 – 5,000 (implementation) | $4 – 20 million, approx. (implementation) |
| Deep internal systems / enterprise scale | USD 10,000 – 20,000+ (implementation) | $40 – 80 million+, approx. |
| Vozia (DuoTach) | USD 1,800 fixed + from USD 200 per month | $7.2 million approx. + from $800 thousand per month, approx. |
The peso conversion is an order of magnitude, calculated at a reference exchange rate of roughly $4,000 COP per dollar: the real rate moves every day. Every company in this piece, ours included, bills in US dollars, so the final number depends on the exchange rate on the day it is billed, not on this table.
Frequently asked questions about WhatsApp chatbots in Colombia
How much does a WhatsApp chatbot cost in Colombia?+
What is the difference between a rule-based chatbot and an AI chatbot?+
Can the chatbot check stock, price, or order status in real time?+
Does a WhatsApp chatbot work as a sales chatbot, or just for FAQs?+
Do I need the official WhatsApp Business API to use a chatbot in Colombia?+
How long does it take to implement a WhatsApp chatbot?+
Do you work remotely with businesses in Colombia?+
Does your WhatsApp need a chatbot that knows the real price and stock?
Tell us what your business sells and how many inquiries you get per day, and we will tell you if Vozia fits or if another option in this comparison suits you better.
How we start
With a conversation about your business to see if the problem you have is the one Vozia solves, before quoting anything.
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