What does the price depend on?
The price moves with five concrete variables:
- No-code vs. custom. A template on a no-code platform is the cheapest. A custom bot that integrates with your systems and answers with AI on your information costs more because it is development, not configuration.
- Number and complexity of flows. Answering FAQs is not the same as booking, quoting, advising on a sale and handing off to a person with context.
- Integrations. Connecting the bot to your CRM, Mercado Libre, Monday, a spreadsheet or any software with an API is the factor that moves the number the most.
- Message volume. The WhatsApp Business API charges per conversation, so the monthly cost scales with how much you talk to your customers.
- Channels. Adding Instagram or a unified inbox where your team sees everything in one place adds scope and cost.
2026 market ranges
These are real ranges from the Spanish-speaking market, by type of solution. Use them as an order of magnitude, not a quote.
| Type of solution | Setup (one-time) | Monthly |
|---|---|---|
| Basic no-code | USD 0 to 500 | USD 30 to 150 |
| Custom with integrations | USD 1,000 to 5,000+ | USD 100 to 400 |
| With internal systems | USD 10,000 to 20,000 | To be defined |
| Corporate / enterprise | USD 30,000+ | To be defined |
Market references: ranges published by providers in Spain (setup 300 to 3,000 €, API 30 to 150 €/mo) and Mexico (monthly plans from USD 500). They vary by country and provider; treat them as a band, not a tariff.
What a well-built AI WhatsApp chatbot includes
When we talk about a custom AI chatbot, it is not a button tree. It is an assistant that:
- Answers FAQs and shares your service info 24/7.
- Books appointments or reservations and syncs them with your calendar.
- Advises on the sale: recommends products or services and guides the customer to purchase.
- Centralizes WhatsApp and Instagram in a unified inbox (we use Chatwoot).
- Integrates with your CRM, Mercado Libre, Monday, spreadsheets or any software with an API.
- Hands off to a team member when needed, without the customer repeating anything.
How long it takes to implement
A basic bot can be live in days. A custom bot with integrations usually takes 2 to 4 weeks, depending on the number of flows and systems to connect. The bottleneck is almost never the development: it is access to your systems and examples of how you answer today.
How we quote at Duotach
We do not sell a fixed pack with a vague monthly quota of automations, because every business needs something different. We quote by scope: you tell us what you want the bot to do and which systems it connects to, and we give you a number for that concrete scope, plus a monthly for API and maintenance. No shelf price, no surprises.
See a real case: the Tecbox WhatsApp bot or the personal trainer bot that closes sales with a payment link. And check out our WhatsApp and Instagram chatbot service.
Frequently asked questions
How much does an AI WhatsApp chatbot cost?
There is no single price. A basic no-code setup runs USD 0 to 500; a custom one with integrations starts around USD 1,000 to 5,000; and projects with deep internal systems can run USD 10,000 to 20,000 or more. On top of that there is a monthly cost that for basic solutions runs USD 30 to 150 for the WhatsApp API and platform.
What makes a WhatsApp chatbot more expensive?
Custom integrations with your systems (CRM, Mercado Libre, Monday, ERP, spreadsheets) and the complexity of the flows. Answering FAQs is cheap; quoting, booking and integrating with your operation is development.
Is there a monthly cost on top of the setup?
Yes. The WhatsApp Business API charges per conversation, and the platform and maintenance have a monthly cost. For basic solutions it usually runs USD 30 to 150 per month and scales with message volume.
Does the chatbot integrate with my CRM or Mercado Libre?
Yes. A custom bot can integrate with your CRM, Mercado Libre, Monday, spreadsheets or any software with an API. That integration is what turns the bot into a work tool rather than an automated menu.
How long does it take to go live?
A basic bot, days. A custom bot with integrations, usually 2 to 4 weeks, depending on the number of flows and systems to connect.
No-code or custom: which is better?
No-code if your need is simple and low-volume. Custom if you need the bot to connect to your systems, answer with your information and handle business logic like quoting or booking.
Want to know what yours would cost?
Tell us what you need the bot to do and we quote by scope.
Quote my chatbot