The best WhatsApp chatbots for your business in Spain
We compare the real options a Spanish business has today to put a chatbot on WhatsApp: multi-agent inboxes, flow builders, and AI agents connected to the business system. Includes Vozia, the WhatsApp chatbot we built at DuoTach, with its verifiable differentiator and nothing invented about the rest.
Short answer
If you run a business in Spain and want to put a chatbot on WhatsApp, there are three types of tool to choose from today: a multi-agent inbox so your team answers from one shared number (Callbell, Whaticket), a flow builder with no code (Landbot, Wati), or an AI agent that connects to your system and answers with the real business data (Cliengo, Botmaker, and Vozia).
This piece compares the real options, using what each one publishes on its own official site. Vozia is our product, the WhatsApp chatbot built and operated by DuoTach, the company publishing this article. We say so plainly because hiding it would make this a fake review: Vozia is described here with the same standard we apply to any competitor, with a verifiable differentiator and no invented scores.
What kind of tool you need
Before comparing prices, it helps to know what you are buying.
Not everything sold as a "WhatsApp chatbot" solves the same problem. It is worth separating three categories before looking at prices, because comparing them without that distinction is comparing different things.
Multi-agent inbox
Organizes the inbox so several people can answer from the same WhatsApp number. It does not answer on its own: it organizes who answers what. Examples: Callbell, Whaticket.
Flow builder
You build a conversation tree without code: if the customer picks A, the bot shows B. Works well for FAQs and scheduling, not for looking up data that changes constantly. Examples: Landbot, Wati.
Agent connected to your system
Queries a real data source (stock, CRM, order status) and answers with what it finds, not a fixed script. This is the category Vozia competes in, along with Cliengo and Botmaker.
The comparison
What each one publishes on its own official site, verified in September 2026.
Published entry price
Only three of the tools compared publish a fixed price on their site. The rest ask you to request a quote. These numbers do not include what Meta charges separately per conversation.
a month, Whaticket entry plan: 3 users and 1 WhatsApp number
per agent a month on Callbell, plus the WhatsApp fee from €50 for every 10 agents
a month to have WhatsApp active on Landbot (Professional plan + WhatsApp module)
fixed Vozia implementation, the only one on this list with a published price and no quote request
| Tool | Category | What to watch for |
|---|---|---|
| Cliengo | AI agent + CRM | Does not publish a price on its site. Activating WhatsApp requires the Premium plan, which caps contact volume. |
| Botmaker | AI agent (enterprise) | No published price table, quote only. Built for large operations (banks, telcos), not a small business just starting out. |
| Whaticket | Multi-agent inbox | AI depends on you supplying your own OpenAI tokens: that cost runs separately from the subscription. |
| Callbell | Multi-agent inbox | ChatGPT integration is only in the custom Enterprise plan. Entry plans are a shared inbox, not an agent that resolves things on its own. |
| Landbot | Flow builder | Based in Barcelona. Does not connect to the business system by default: it follows the flow you design, not live data, unless you build that integration yourself. |
| Wati | Flow builder | Published price does not include what Meta charges separately for conversations, and since October 2026 Meta also bills service messages within the support window. |
| Vozia (DuoTach) | Agent connected to your system | This is our product. Fixed USD 1,800 implementation and a subscription from USD 200 a month, published without asking for a quote. |
One tool was left out of the table because we could not verify a clear price for the European market on its official site: Zenvia does publish prices, but in Brazilian reais and focused on the Brazilian market, so it is not a direct reference for Spain.
Vozia: DuoTach’s WhatsApp chatbot
We say it plainly: this is our product.
Who publishes this piece
We build and operate Vozia ourselves, DuoTach, and we wrote this comparison. It appears here because it competes in the same category as Cliengo and Botmaker, not because the piece exists to sell it: every other tool is held to the same standard.
What sets Vozia apart from a rules-based chatbot, verifiable on its landing page:
Connects to your system
Queries stock and price in real time, reports order status, and sends the invoice. It does not repeat a fixed script: it looks at the real business data at the moment the customer asks.
Learns from corrections
When the team corrects an answer, Vozia incorporates it. The next time a similar question comes up, it does not fail the same way again.
Hands off to a person when it should
Based on topic and time of day, it passes the conversation to someone on the team instead of insisting on an answer it does not have or making one up.
Automatic regression testing
Every change runs against a set of test cases before it ships, so an improvement in one topic does not silently break another that already worked.
Vozia
A chatbot that answers with the real data of your business
Queries live stock and price, reports order status, hands off to a person when it should, and does not repeat the same mistake twice.
What it costs in euros
As an order of magnitude, not a fixed number.
Vozia quotes and bills in US dollars, like Whaticket. As a reference in euros, at the exchange rate of September 22, 2026 (USD 1 ≈ €0.87, EUR/USD spot market), the two published numbers look like this:
| Cost | In USD | Reference in EUR (approx.) |
|---|---|---|
| Implementation (one-time) | USD 1,800 fixed | ≈ €1,566 |
| Monthly subscription | From USD 200/mo | From ≈ €174 |
The exact euro amount moves with the exchange rate on the day you are billed, because the contract is in dollars. It is not just Vozia: Whaticket, in the same currency, moves the same way. Callbell and Landbot already publish in euros directly. A fixed price given without looking at your operation, from anyone, is not trustworthy.
How to choose
If you just need to organize the inbox
A multi-agent tool like Callbell or Whaticket is enough: several people answer from the same number without stepping on each other.
If you want FAQs and scheduling without code
A flow builder like Landbot or Wati works for a script that does not change often.
If the bot needs to answer with real stock, price or order status
You need an agent connected to the business system: Vozia, Cliengo or Botmaker, depending on the size of your operation.
If volume is high and you already have an in-house technical team
Botmaker or a custom integration on the official API can justify the bigger project.
Frequently asked questions about WhatsApp chatbots in Spain
How much does a WhatsApp chatbot cost in Spain?+
How much does an AI agent for WhatsApp cost, not just a rules-based chatbot?+
What is the difference between a chatbot and an AI agent?+
Do I need the official WhatsApp Business API or is the free app enough?+
Does an AI WhatsApp chatbot comply with GDPR?+
Is Vozia made by DuoTach?+
How long does it take to implement Vozia?+
Does it work for a small business in Spain, or only for large companies?+
What happens if the bot doesn't know how to answer something?+
Does your WhatsApp answer with the real data of your business?
Vozia is the AI WhatsApp chatbot we built at DuoTach: it queries your system, learns from your team’s corrections, and hands off to a person when it should.
How we start
With a scoped assessment that looks at which systems need to be connected before quoting the full implementation.
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